Understanding customer purchasing behaviour across different segments and channels, and in particular, identifying changing behaviour when it occurs, is important in effectively focusing marketing spend and campaign activity. We can help you develop solutions that provide on-going monitoring of customer activity and allow targeted promotions down to the individual customer level if required.
Behavioural analysis combined with financial performance is also essential in designing a meaningful rewards program for your customers, sales network or staff. We can help you develop a new rewards program, or refine an existing program, that drives appropriate outcomes for your business without unintended consequences.
